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Data is around us now. Everybody says that data is the next big thing and will change the world. Companies work hard to learn their potential customers' data to understand their shopping types. Companies would like to turn data into information and information into insights. Every marketer finds themselves relying on at least one innate skill to gain a competitive edge. So data-driven marketing steps in here
What is Data-Driven Marketing?
Data-driven marketing is the type of business marketing that benefits from gathered data to leverage marketing tactics.
The main benefits of data-driven marketing are not based on predictions contrary to everything backed by hard numbers.
One of the main benefits of data-driven marketing is speed and accuracy according to 67% of marketers.
Data-driven marketing gives you an opportunity that is target these customers on an individual level, generally in a personalized aspect.
Why Should Your Business Use Data-Driven Marketing?
Nowadays data-driven marketing is very popular because it makes life easier and provides better results.
The single benefit of data-driven marketing is you'll never have to make your next decision with your feelings. For example, rather than guessing your next ideal customer instead, determine your next ideal customer based on data gathered from past customers with data-driven marketing.
Another benefit is you can see where you're endowing customers with the highest CLV (Customer Lifetime Value), and who they are.
These are just a few examples of how data can take the guesswork out of marketing and help your business identify the best growth opportunities.
What Data Should You Collect?
1. User Data
Right from the first touchpoint, you can get…
IP address, to tell you (geographically) where a visitor is coming from
The first page visited, can help you identify their interests
Whether they visited your homepage, pricing page, about us page, or contact us page, all of which help you identify their buyer intent.
You can use data to create a customers persona that shows your characteristics and behaviors.
2. Website Data
You can gather many useful data from your website and generate these data into actionable insight.
For example, a heat map can identify your website visitors' activity and shows the effectiveness of your links, call to action, and overall layout by highlighting the areas your visitors are interacting with most frequently.
3. Marketing Data
If you are running pay per click campaign that is another great way to collect your audiences' data. You can run multiple ad creatives at the same time and analyze which one has more success. This is also called A/B testing.
Don't forget to optimize to gather data because to reach the success it takes both iteration and optimization. That means you have to go through it constantly and then optimize according to your findings.
A Data-Driven Strategy for Generating New Leads and Sales
Typical sales and lead strategies start with cold calling. However, giving a sales pitch to someone who doesn't familiar with your product or service is likely uncertain at the best is not only challenging but unnerving.
Happily, data-driven strategies can take the guesswork out of cold calling.
Generally, businesses take advantage of gated content which are attract new sales and leads through case studies, white papers, and other exclusive forms of media offered free in exchange for a person's name, phone number, and e-mail address.
If you provide more useful and meaningful content to potential customers, they are more likely to share their contact information.
With data analysis, you can determine the sales readiness of your potential customers. For example, gathering demographic and behavioral data on potential customers as they engage with ads and interact with your company's website can generate more meaningful and actionable insights. in conjunction with your sales team will discover which potential customers need lead-in and more follow-up messages.
Data analysis also informs you about which one can be your potential customer. Those who are ready to become customers. Whereby, sales team become more effective and efficient at their duties and potential customers will see they are getting the right amount of attention at the right time.
Conclusion
You won't be occupied doing guesswork when you are ready to start the next campaign.
Numbers don't lie! This is relieving fact in the marketing world.
To get the most from your data, consider reaching us!
Orcun Guney
Planizzer