You've heard it before: People buy from people they know, like, and trust.
So perhaps it's no surprise that the best way for brands to build this kind of relationship with their audience is by creating content that's honest, friendly, authentic, consistent and transparent—and most importantly human. In other words: Be yourself!
When you're authentic (and fun), your followers will appreciate knowing the real you rather than a fake persona. They'll feel more connected to your brand as a result (and be more likely to buy from you).
People want to be able to relate with you!
A big part of being able to relate to someone is being relatable. It's not enough to just be likeable—you need to talk about things in a way that other people can relate to. This means talking about your life, your experiences, and your interests.
It also means showing vulnerability, because people understand the struggles we all face as humans much better by seeing how you take on challenges yourself rather than simply telling them what they should do or think about something.
Your content will be much more engaging if it contains stories from real life situations where you've had to deal with something and share what happened as a result. This gives readers an idea of how they might respond in similar situations when faced with some kind of challenge or problem!
They want to see you posting and interacting on social media.
You want to be sure that your page is active and engaging. If people see that you post regularly, they will feel like they're getting useful content. This can also help build trust between the business and its customers, which is vital in today's social media landscape. There are a lot of ways businesses can use their Facebook pages as an opportunity to interact with fans:
Posting photos of products or events
Sharing videos on YouTube
Sending out surveys or polls
Holding contests or giveaways
They want to hear your voice on your videos
Let's face it, people do business with the people they know and trust. They want to hear your voice on your videos and see your face in them too.
They want to see that you have a team behind you who is helping and supporting you, because they have teams of their own that they need support from. And they want to see how much love you have for what you do!
They want to see the faces of your team and know who is running the show.
They want to know that you're the real deal. They want to see the faces of your team and know who is running the show.
They want to trust that your product or service will deliver what you promise, because they've seen how much time and energy you put into delivering it.
They want to see that you're authentic, not just another company trying to make a buck by taking advantage of them.
They need this information about you because without it, they can't make an informed decision about whether or not they should trust you with their business or hard-earned money.
They need to have a reason to care about what you have to say
The number one reason why someone would read or watch one of your posts is if they know you. If they trust you. If they find value in what you have to say.
If you have built your brand well, then people will seek out more from you because they enjoy interacting with the content that comes from it.
So when writing a call to action, remember: The best CTA's are written by people who already have an established relationship with their audience and know how to speak directly to them on a personal level.
What are the reasons why someone would read or watch one of your posts?
The first step is to ask yourself what you want the person who reads your post to do. Do you want them to purchase something? Do you want them to enter a contest? Or do you want them to learn more about something that interests them?
Once you've decided on the action, then all that's left is making sure that every part of your post supports that goal. If it's a sale, make sure there are buttons in prominent places and descriptions of what each item does and how much it costs. If it's a contest or giveaway, make sure there's clear instructions on how people can enter (and avoid having people comment "how do I win?").
How do you expect strangers to find value in what you're posting if there's no incentive for them?
But how do you expect strangers to find value in what you're posting if there's no incentive for them? You have to give them a reason to care.
Link your posts back to a landing page (or more than one landing page), which is the hub of your website where people can learn about your brand, products, and services. With each post that you make on social media, provide links back to this landing page(s).
Give them a reason to read on. If someone jumps into a conversation with an unannounced CTA asking for their email address, it's likely they'll be turned off by the request and not engage with what's being said. Instead, offer them some kind of freebie or discount offer that they won't want to pass up—but only after they've provided their email address!
Be creative! Push yourself out of your comfort zone by trying new things and seeing what works best for engaging followers who may not know much about what it takes behind-the-scenes in order get something like this done right away without hesitation."
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