Is SEO still alive?



Search engines are used by customers, so we have to go where the customers are


With search engine optimization, you’re thinking about how to get your website higher in the search results.

But it’s not just about getting high rankings on Google or Bing—it’s about meeting people where they are and giving them what they want.

It’s an approach that helps brands stay relevant, build trust with their customers, and drive sales by providing information or products that are relevant to their interests.


Search is the one thing that drives more traffic to your site than any other single element


Search is the one thing that drives more traffic to your site than any other single element. As a result, ranking well in search is absolutely critical to the success of your business.


Search engines are constantly changing their algorithms and how they rank web pages. If you want to be found by future customers, you need to make sure that your website is optimized for search engines.


Search engine optimization (SEO) is the process of improving your website's visibility in search engines. Optimization includes ensuring that your pages are easy to crawl, that they have relevant content and titles, and that they're properly categorized so that search engines can find them when users enter relevant keywords or phrases into their search boxes.


The potential audience of search engines is enormous


The potential audience of search engines is enormous.

The user base has grown exponentially over the past few years and will continue to do so in the future.

It's a very large market, but it's also highly fragmented, with many different kinds of users and needs.


A large percentage of searchers never scroll past the first page of results


In the past, search engine optimization was all about building links and ranking high on Google. Now, however, it's about quality content. Google has an algorithm that decides what results are best for each user based on their history of searching and clicking. If you don't have enough backlinks to rank highly in search engines or you don't have good content that resonates with people then your site probably won't get much traffic (unless of course it's a site that sells something like Viagra).


We can use analytics to measure what works for customers so we can give it to them more often

  • We can use analytics to measure what works for customers so we can give it to them more often.

  • We can use it to see if there are any gaps in the market, or if people are interested in new products or services.

  • The data we collect helps us identify marketing opportunities you may not have thought of before.

We can use our web analytics data to help us understand what pages we want to rank, and what types of content are on those pages


To begin, let's look at our web analytics data.

We can use our web analytics data to help us understand what pages we want to rank, and what types of content are on those pages.

Analytics will tell you which pages are most popular (and which ones are not). You can then use this information to build more popular pages and less unpopular ones.

In addition, you can also use analytics to track what links people click on from each page so that you can add more of those types of links in the future.


Our data will tell us if we're providing the right answers, how people actually try to find us, and what they do when they land on our site


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.


Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.


Our data will tell us if we're providing the right answers, how people actually try to find us, and what they do when they land on our site.


The most powerful way to connect with your audience is by meeting their needs every step of the way


You can make a real connection with your audience by meeting their needs every step of the way. The most powerful way to connect with your audience is by being relevant, useful, and engaging.

  • Relevant: Your content should be aligned with the needs of your target audience. If they’re searching for something specific, that’s what you need to be talking about.

  • Useful: Make sure that there are clear benefits for people who read or watch it — why would they want to? What will happen next as a result of them reading/watching?

  • Engaging: Create compelling content that keeps people engaged over time — don’t just deliver information quickly without delivering value.

Fehmi ATİCAN | Planizzer

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